Shaping My Future

3 months ago I walked out of a 5-star London hotel a changed woman. 

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Marie Claire Future Shapers Live was the crucial piece of the puzzle that I needed to add my jigsaw to bring my vision to life. Spending the day hearing from strong, creative, inspiring, courageous and industrious women made me not only see myself and my capabilities in a different way but it reignited the longing I’ve had to find my tribe. 

There are times when you think of an idea or a concept but wonder am I the only one who thinks like this? Is it just me who wants this? Are there other women who struggle with imposter syndrome the same way I do? 

Meeting women who have the same fears I do but have made it. Speaking to women who struggle with the same lack of resources or shortcomings that I do was empowering and it spurred me to change and execute. Not just talk about what I want to actually do but put in the work. 

I'm cultivating my 'why'. Aimee Bateman talked passionately about finding your driving force and hone in what motivates you. 

I am developing my personal brand in my industry and outside of it. I have a strategy for my social media, have identified what I want to be known for and am developing my USP.

Someone once described me as courageous and it was the biggest compliment I’ve ever been given. You don’t have to be born with courage. If you want it, you can have it.
— Victoria Pendleton

I am finding my courage by doing the things that scare me. Whether that be doing a public speaking event this summer to taking on projects at work that are outside my comfort zone to running a Twitter chat with communicate Magazine or creating this Comms Over Coffee which was an accident that came as result of doing something brave. 
Although I haven’t yet figured out what my side hustle is, I am open to the idea. I understand that there is a space for me to make money alongside my current job and that there is a freedom in experimenting with this. 

Be emotional. Be exactly who you are, and if people don’t like it, they’re not your tribe. What three words do you want people to use to describe you? That’s your brand.
— Aimee Bateman

I have changed the way I network and am building my tribe. I give back to my industry and am actively putting myself in a position where I can find and build my tribe. 

I am harnessing my individuality and I know it is okay to be who I am because I have value to add being myself. I have taken my extreme curiosity and love for learning to the next level. Experimenting with content creation, exploring marketing concepts, diving deeper into digital media and reading books that I would never have considers in the past such as Seth Godin's The Icarus Deception.

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I need me time to think, reflect and rest.  I will often go out to a coffee shop with a notebook and just write. I go for the Bruno Mars and Ed Sheeran gig because we all need to enjoy ourselves. 


It’s not about pulling the ladder up behind you, it’s about trying to let down lots of ladders to give other women a leg up too.
— Dr Rosena Allin-Khan MP


I am in a privileged position. I have a responsibility to the generation behind me whether that be through my work or how I give back to leave the world a better place than what it is now.



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