Rugby has been a part of my life since I was about 15 years old. I have seen friends break bones, shared pints with legends and never had anyone mansplain the offside rule to me.
I try to reserve spamming my social media timelines for the World Cup season, so feel free to mute me in September. However, last Saturday I broke this self-imposed rule because the Calcutta Cup showdown between England and Scotland was spectacular. In his post-match interview, Scotland's Finn Russell said in a BBC interview, “At half-time, I had an argument with Gregor [Townsend] because nothing was working. We just came out in the second half with nothing to lose”. I think of how Scotland lost to Australia in the final minutes of the 2015 quarterfinals and wonder if this is a team that plays best when they decide they have nothing to lose? And what springs to mind is a caution I was once given along the lines of; the most dangerous opponent is the one who has nothing to lose.
So, for this post, I am drawing inspiration from a quote from Steve Hansen, the Head coach of the All Blacks and have asked for some tips, hints and advice from our incredible Comms network.
Look outside: Take advantage of our wealthier cousins advertising, marketing and tech. It may sound strange but an actual past time of mine is to get lost in the ‘Our Work ‘page of agencies. Last year during London Tech Week, I went for a few of the free or low-cost evening events and learnt so much. I will be keeping my eye on Ad Week to see what themes, conversations, and trends emerge. You don't have to go to Cannes Lions Festival to see what the best in the Ad world are doing watch the best of 2018 online for inspiration and check out the website to see what is coming through this June. In January Darren Caveney, arranged an agency day for the LGComms Future leaders and summarised it in a post be fierce and never mediocre – 28 lessons from a top creative agency. You will find that there is a lot of crossovers. Brand guru James Kerr wrote one of my favourite business books which is inspired by the All Blacks but is drenched in employee engagement tips, strategy and communications principles. Go further afield for learning whether that be in terms of industry or location. Draw inspiration from across the ponds. What behavioural science, strategy or creative ideas can we learn from sports, psychology, business, entertainment and the military.
Collaboration: It may be the new buzz word, but it rings true. Come together with others and form communities that are built with the goal or learning, sharing and developing each other. Start a culture in your organisation and beyond of sharing the knowledge from training, conferences, events and campaigns. Why not invite someone for lunch with your team or set-up a group call to work out a problem together. Face to face events have a cost attached to them, but many professionals are happy to spare a lunch hour or evening to have a chat about ideas. Over the last few months, I have organised quite a number of these sessions over the phone with senior people talking about a range of things from Artificial Intelligence, development courses, job interview prep and idea development. Even if you don’t have anyone to share with yet start building a collection, so you are ready as you look for your tribe.
What are you entitled to: Understand your organisation's policy on training, development and allowances for registrations to professional bodies. Get savvy on what you qualify for and how you can ensure you get what you need, i.e. does it need to be in your appraisal or are you entitled because of your role or because of the business your organisation is. If you can register with a professional body make all effort to do the CPD, be on committee’s if you can to network and ask questions.
Say Yes: One yes has the power to change everything. It can be hard in the beginning, but it creates a domino effect. One ‘Yes’ changes everything as Josephine Graham shared in her blog post, “What if….?“ for Comms Unplugged.
Mark your own work: I know it sounds brutal but at the end of match teams and players do a de-brief so that they work on their weak area for the next game. Create a benchmark by which you score your campaigns and content. Whether that be the OASIS model or by industry awards standards. From that identify the areas where you need to grow. For example, measurement of campaign objectives, or public speaking skills. If you are at a higher level why not start judging awards so you can get a better understanding of what is happening in the industry.
Find the gap and sidestep: What are the unexplored ideas, the unwritten stories and the unanswered questions that you can hone in on? A perfect example of this is the informative blog post by Lisa Potter, "Learning on The Go Making time to learn new things." in which she provides her perspective and fills a gap in content. Another is Comms Hero who are giving me so much FOMO at the moment with their exciting and fun conferences.
I really hope this series has been helpful and please leave your comments below or share on Linkedin and Twitter. My vision for this space was that it be a place of experimenting and learning, so posts like this are special.
Some starter Newsletter to subscribe or websites to check out.
Digital Buzz Blog
Hubspot’s Marketing Blog
The Marketing Society
Social Media Today
DigiDay Tech Crunch
Social Media Today
Podcasts to try
IPA AdTalk, CNN Boss Files,
Eat Sleep Work Repeat
NPR How I Built This
The IABC EMENA Podcast
The McKinsey Podcast
Madison & Culture with David Sable
Ice Cream for Everyone with Willem van der Horst
The Bottom Line
Vergecast, Pivot hosted by Kara Swisher & Scott Galloway
The Green Room, Connected
How to Make Brands Real Famous,