Awww you Don’t Know What AI is?


 

 

Has anyone else seen the MacDonald’s advert? You know the one, where all someone needs is an answer to the question, What is a flat white?

Well, I am every person in that ad and at the end of my version is Kerry Sheehan who kindly answers my conundrum, what does AI mean for Public Relations and Communications professions? I ran to her with all my questions about artificial intelligence.



Now I have been around AI for a while, but I naively thought that I was secure because the robots aren’t writing the press releases yet or designing the agenda for the employee engagement events, so why care. But I too had to confront the existence that we now live and work in. In my day job I am surrounded by smart people who are well plugged into their niches and fields of expertise, so after our Women’s Day breakfast, a conversation started about how AI  has become a stumbling block for women when applying to specific companies. The data that has been inputted is biased. The example of Amazon who had to scrap their AI recruiting tool as it showed bias against women. A colleague has since shared with me how AI is being used in the legal profession and examples from my world internal communications. Although there are already examples such as Attuned in Japan, Xexec, Yva, Trustsphere and Kronos. On further exploration, I discovered work being done by start-ups such as Fuel 50 and Gloat which will most definitely be taking me down a hole of learning. I want understand how AI can help us with employee engagement?  How are companies such as Microsoft already using AI to boost employee engagement? Find resources for Microsoft employee engagement summit 2018 here.  

I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish. I mean with artificial intelligence we’re summoning the demon.
— Elon Musk warned at MIT’s AeroAstro Centennial Symposium

It isn’t, however, all doom and gloom, I came to the realisation that AI in a way has been my saving grace. I am dyslexic and so 12 years ago when I started out as a young journalist, I struggled immensely and had to take a break from the media because of it. Today I have tools such as Grammarly which were non-existent. I have something that can help me develop my writing skills and gave me the confidence to come back into the industry five years ago. I'm now writing again, am working in the profession I love.  

So what can one do to equip themselves for the ever-changing world? I remember being at Best and scanning through piles of nationals and dailies to clip the stories that would make great features of the magazine or going through look books every season, that now is a thing of the past. We all now have the freedom in my communications role to focus on mapping out change and developing new creative ways to communicate.

I want to share Kerry’s advice to me from our conversation which I hope helps anyone who is sometimes overwhelmed by all the new changes like me.

 

Start reading and learning about it. What is try AI and what is automation?

  • Understand what skills are in danger and where you need to equip yourself. The CIPR AI committee has produced a skills wheel, #AIinPR in 5 years, it is a concise and clear breakdown of where we are a profession. Where are we using AI now and how do we ensure we get the most out of it. Some ideas that come to mind are media monitoring, sentiment analysis, personalisation and audience segmentation.

Image courtesy of CIPR #AIinPR

Image courtesy of CIPR #AIinPR

 

 

This week has been very exciting as the Institute of Internal Communications celebrated its 70th birthday. I headed to the London region launch event.  It was great to meet other Internal comms professionals and talk about our profession. Check our Rachel Dakin, IOIC London Director’s Video with Shootsta.

 

IOIC 70th Comms Over Coffee

Keep your eyes peeled for Part 3 of Broke Girls Guide to Professional Development in Communications, there are a few surprises planned. You can read part One and Two  here, and the unexpected post Broke Girl’s Pleas to Conference Producers .

Please head over to the CIPR AI which has  some excellent resources to help you start laying the foundations and deepen your understanding of AI and automation. I recommend this week’s episode of The Internal Comms Podcast with Katie Macaulay and her guest Stephen Waddington aka @wadds.

This week has been a bit of a blur, but I did manage to listen to the astounding Dave Trott on beating creative blindness, (live from IAB Leadership Summit) on Bruce Daisley’s very insightful podcast Eat Sleep Work Repeat. I'm looking forward to The Joy of Work: An evening with Bruce Daisley, EMEA Vice President of Twitter hosted by the IOIC on 5th April. Sally Northeast shares her learning from the book in the latest episode of of #CU on The Air podcast, listen here

Please do let me know your thoughts and experiences with AI in Comms, PR, Marketing, and  Advertising as I want to learn and share experiences.

Broke Girls Pleas to Conference Producers

I like nice things. I adore my Frank and Green coffee cups, yes, I have more than one, I need choices as I do my bit to save the ocean. I love my Aldo boot collection because it’s the only shoe shop that seems to have stylish footwear that fit me and I cherish my Marks & Spencer granola slices. As much as these things make me sound like a snob, these small luxuries all fall neatly into a modest budget, that my salary bracket can accommodate.

What does, however, make my eyes water is the cost of industry conferences. I am very passionate about professional learning and development. I think that communications and Public Relations pros should be given the opportunity to network, share ideas and develop authentic in-person relationships. Recently I wrote two blog posts, with the title ‘Broke Girls Guide to Professional Development in Communications’ and as I begin thinking about part 3, I am struggling to suggest conferences, because of their cost. There is an undercurrent of rumblings which is calling our industry to do better in many areas, but it is time our professional bodies and the influential voices began to holding organisers to account, on the cost, content and location of events.


While I understand that on this subject I speak from a place of privilege because I now work for a company that has a rather forward-thinking view on learning and development. I believe that I would not have this job if I hadn’t been given professional development opportunities. That is why I care about how much things cost and content. Why throw the ladder down at those coming up behind you, when you have climbed to the next level, a nugget I got from Dr Rosena Allin-Khan at the Marie Claire’s Future Shapers event 2018.

The glaring lack of young voice on conference line-ups is worrying. As we fix our crowns and halos with our International Women’s Day glow still fresh, can we address our industries failure to do anything that celebrated or acknowledged the outstanding young women in our space? While I respect the graft of those who have gone before me and sit at their feet, we need more peer to peer support and a space that encourages this. Apprentices, communications assistants and junior executives of all genders, races and backgrounds need to be able to see themselves and know it is possible. Are we an industry that celebrates them now, or only after 20 years in.

Comms Unplugged Marquees by Night - Courtesy of Comms Unplugged

Comms Unplugged Marquees by Night - Courtesy of Comms Unplugged

An example of this is at last year’s Granicus Summit in London, the outstanding Connie Osborne presented Crisis Comms - Managing Manchester's Darkest Hour. It’s a testament to the leadership of Amanda Coleman, the Head of Corporate Communications at Manchester police who is one of the most respected people in public relations, and it is clear to see why she encourages younger people in her team to shine. Please note that when I say young, I don’t merely mean in age, I also refer to industry experience or role. I am only a year into specialising in internal communications, but I too have something to add to the discussion, an award shortlist in my first year. Which is why I am grateful for platforms such as the Institute of Internal Communication’s FutureNet initiative. Comms Unplugged is a pioneering event that is extremely well run and has all the elements of what makes a conference great. As someone shared in the Comms Unplugged what’s app group recently, “Give me a pizza and a night in a tent for a fraction of the price over a gala dinner and a night in the Hilton any day”. The popularity of the Comms Hive dinners being organised by Advitia, the Chair of CIPR Insider is evident that we need inclusive alternatives. It was cheaper for me last year to see Bruno Mars in VIP, Ed Sheeran at Wembley and Kevin Hart in San Francisco combined than one ticket to many industry events. It put the guilt I have about living my youth into perspective.

In case you missed the news, on the other side of the aisle, our counterparts in the public sector are grappling with austerity. High conference fees are unjustifiable when it comes to balancing the budget at the end of the year. As one senior professional in communications shared, it would cost her almost £900 for a day conference and expenses. While many would willingly dip into their own pockets and are, for the benefit of their own careers. What example does this set for future generations, the best events are reserved for the high rollers? I applaud the LGComms Future Leaders Scheme and mentoring programmes such as BME Pros, but places are limited. We need sustainable solutions that can accommodate a wider audience and encompass pros at all levels. While I also argue that not everyone has their sights set on being a director of Communications or being a consultant, opportunities for growth and development should be accessible regardless of their career ambition for their current or future roles.

Throughout my entire career, I have been lucky enough to find a way to network and interact with people who have influence and have the power to make a difference. From Terri White, Hugh Muir, Sam Baker, to the wonderful men and women I have informal mentoring relationships with today. But a lot of these relationships were formed because I was in the right place at the right time. A room I paid to be in, at times.

We are an industry that is rewarded to craft narratives, but what story are we telling about ourselves when our flagship events fail to reflect the vibrant, inclusive industry we wish to see.

Getting Out of my Own Way

It took place on May 2, 2015, at the MGM Grand Garden Arena in Las Vegas, Nevada. The Floyd Mayweather Jr. vs Manny Pacquiao, fight. I know that fact. I was the only one on the table which included men that knew the answer. Seems irreverent, a by the way fact maybe. But at that moment I recalled all the times I refused to take part in quizzes because I thought I had nothing to add and was rubbish at them. But on Monday I thought let me give this a try, and I contributed. Nobody had ever told me I couldn’t be a part of a quiz I discounted myself.

So my commitment this International Women’s Day is to give myself a chance.

I am particularly obsessed with gifs and where possible I try to use one that represents women or people of colour. This week, Josephine Graham, penned a fascinating blog for Comms2Point0, one small step for womankind – support a new movement through your choice of gifs, which is a must read.


It is a reminder to speak up when you notice something and the importance of using your voice where you are. In that spirit, I assembled a panel of very diverse women this week for a peer-peer conversation on a career in communications, digital marketing and technology. I promised that it would be candid, and honest it was. It’s another example of getting out of my own way and moving forward with the dreams and aspirations that I have.

The very inspiration Caitlin Moran, came to Sky this week and gave a funny talk. What stuck with me the most was that diversity is not a target. If you are going to do, then do it right at every level of the organisation, not wearing a moral badge of honour like you have done the world a favour by employing a woman. Also, scented candles are wasted on men.


Please check out these incredible pieces.


A letter to all the women in my life… by Advita Patel

From a woman to a woman by Ella Minty

Diary of a female communicator in a world of 30,000 men by All Things IC

Part 2: Broke Girls Guide to Professional Development in Communications

You can always edit a bad page. You can’t edit a blank page
— Jodi Picoult

I was blown away by the response to Part one of this series.  So when I started thinking about the second part, I wanted to write for someone who has a budget of less than £500 for the year to spend on Learning and Development, taking into consideration travel, food, books and other expenses. If you take one thing from this post, it's that you can start experimenting where you are. I am in the middle of reading Becoming by Michelle Obama, so I will borrow one of her quotes.


“Just try new things. Don't be afraid. Step out of your comfort zones and soar, all right?”

 

  • Engage with industry peers face to face. Social media has broken barriers, but the reality is that people connect with people. Many times you will notice people interacting with each other online, but there is a back story of a late night star gazing session or a shared bottle of wine at an awards dinner. Choose events that are within your price range but that provide the best ROI. Ask former attendees and organisers to give you more information so you can make an informed choice. Remember cost doesn’t always equate to value, so be clear on what you hope to get out of the event. Some of my favourites are  FutureNet if you are new to Internal Communications and for public sector comms pros Granicus Summit, and The Unawards Masterclass. Comms Unplugged is one I would urge anyone regardless of where you are in your career. If you really want to go for an event but the fee is out of your budget or work aren’t willing to pay. Why not contact the organisers and offer to barter. Your communications and marketing skills for a free ticket.

  • Experiment with new tools and new ways of doing things. While at City Hall last year for a Mayor of London event, I met a lovely gentleman who asked me to try Google Digital Garage. I did, and it led me down a rabbit hole testing content creation tools such as Canva, Adobe Spark and diving into email marketing and SEO. Testing out tools takes time and may cost small subscription fees, but there are free options so practice with those first.

  • Explore what the industry is looking for. We often work in silos, and without looking outside our space, we have only one perspective about how things are being done. Last year while at Comms Unplugged Sam Hodges spoke about looking at the skills that we need to become more strategic in our roles or for the jobs we are working towards. In a previous post, I talked about learning from failure and how I turned that around. Check out Glassdoor, Linkedin jobs and the civil service job board to give you a picture of the skills that are sought after. Then seek out courses, webinars and masterclasses. CIPR, IOIC, and PRCA  all have tailored courses for specific communications, marketing and public relations disciplines. LinkedIn learning is a great resource, available if you subscribe to the career premium option.  As you go further in your career, you will find that you need to choose projects that position you strategically. Think about all aspects of what a senior communications role entails. Job titles no matter how glamorous cannot eliminate Imposter syndrome or lack of confidence. That is why it is so important to seek help from others on the personal development aspects that could also hold you back.

  • Evaluate and reflect on what has gone well and what has changed. Energy and impact should balance each other out. Some things will take years to perfect, and it may take a while for you to utilise elements of your learning. Thinking about what you have implemented, how do you measure the impact against your goals. What are the other skills that you need to work on? For example, you have completed a video editing course, try to introduce elements of that into campaigns and if there isn’t scope to use the skills at work why not try it in your own life with your family. It could start in subtle ways on social media or a live stream of an event. Now that you are working on your video editing, could you now think about production to tell the story in a better way?

 

I hope this has been helpful for everyone and if there is a desire for a part 3 do let me know.  

Part 1: Broke Girls Guide to Professional Development in Communications

If you are not frightened, you are not original.
— Jimmy Iovine

Saturday mornings are my favourite time of the week. Regardless of whether I am doing a spin class, grabbing brunch with a friend or having a lie in after one too many glasses of Merlot the night before in my very Olivia Pope wine glass.

This one, however, has been the first one of the year that I am able to settle into myself because I have been consumed by the process of finding and starting a new job. Life inevitably keeps ticking over even if you have interviews to attend and presentations to nail the day job still needs to be done and to the highest standard.

So this morning I said bye to my brother who has been over from San Francisco and decided to finally watch the Netflix docuseries The Defiant Ones and Fyre - The greatest party that never happened, which I highly recommend.

But this week during #Powerandinfluence chat The Challenges of Public Sector Communications with Darren Caveney I promised that I would pen a broke comms girls guide to professional development and give an insight into what has helped me, so while I recover from the rugby let me start putting something together. If you take one thing away from this blog post, it is to have an idea of where you want to go with your career and take responsibility for making that happen. This is the first part, which is written for anyone who has zero budget to do anything.



  • Have a plan: In the last few years I have begun to think much more critically, and one of the things that has helped me do this is the blueprint I designed for myself of what success looks like for me. In my case, it’s been an evolving piece of work, but I have a notebook that I regularly visit and brain dump my vision onto. I then map out how I am going to get there craving out a roadmap. That way my energy is channelled in the right direction and focussed.

  • What problem are you trying to solve: Before you begin to think about what training and development you want to go on, start by mapping out what problem you are trying to solve for yourself and the organisation that you work for. There are many courses or books that I could pick, but I always ask how does this ultimately fit in strategically. For example, if you work in public sector communications, the biggest challenge in the sector is finding ways of making the communications function commercially viable and gaining real influence in the organisation, for someone with a digital role it is to prove the ROI of your online activities. One of the best pieces of advice I received going into my new position was, "understand why you have been hired, not what they want you to do but what problem are you there to solve from a strategic point of view".

  • Stay curious: There is an abundance of resources to read, listen and watch online and I will list as many free ones as I can. But a lot of it comes down to mindset and attitude. In a recent podcast Russell Grossman, Director of Communications at ORR summed it up quite well. The future directors and heads of communications will need to have a 360 view of everything. Just being interested in one aspect of the industry will keep you boxed in. Read reports to understand insights, business books to develop a strategic view, listen to podcasts that give you perspectives of what other sectors, businesses and practitioners are doing, dive into the data and understand the trends. I often find some great inspiration in reading award submissions, case studies by creative agencies and watching documentaries about the industry.

  • Ask for help and have questions: Social media has broken down a barrier that previously would have made it impossible to access certain C-Suite level individuals. At our fingertips, we now have some of the most influential people in the industry during a Twitter Chat or are able to send them a message via Linkedin without having to spend hours trying to figure out their company email which is probably bursting at the seams, so take advantage of this access. Having done all of the above you will know and understand much better what questions you are looking to get answers to. Never be ashamed or afraid to ask for help. While it may seem like there are people who know all there is to know about everything, we are all still learning with a child-like curiosity.

  • Build your tribe: Mentors are great, and I would suggest having them. But build a network of people around you who have your back, are able to be brutally honest with you, and bring something different. I have people who keep me grounded and check me, the ones who encourage me when I am in a dark place, the ones who push me outside of my comfort zone, the ones who open me up to new experiences and the ones who guide me on what is next. The community I have chosen to build around myself is based on respect, care, loyalty, honesty and a vested interest in each other. Having a Rolodex of names will only take you so far as opposed to authentic friendships.

    A few tips to getting the most out of mentoring sessions:

  • Come with a clear agenda. What do I need to think about / do/ learn in the next 3 – 9 months so that I see the change in the next year? What projects do I need to take on that will take me to the next level? What skills do I need to start developing, professional and personal?

  • Bring something to the table and show that you have made progress. There is probably nothing more frustrating than giving someone the same advice, steps and direction over and over again for them to ignore it but time and time again come back hoping you will have different advice.

  • Pave it forward and be of service.

Resources

Podcasts

Culture, Comms & Cocktails hosted by Chuck Gose

Engage for Success

Engage for Success Radio

Icology By Chuck Gose

Internal Comms Procast

The Talking Comms Podcast

The C-Suite Podcast

The Internal Comms Podcast

The Science of Social Media

Peppermint fish

Full list of podcasts I listen to visit.

My winter book list.

Websites

AllThingsIC

Comms2point0

Gatehouse

LG Comms

The IC Space

Alive with Ideas

Government Communications Service

Institute of Internal Communication

Learning Icology

Amanda Coleman

Deirdre Breakenridge

Ella Minty

Shane Snow

CIPR

AB Comms

IC Kollectif

Twitter Chats

#Powerandinfluence on Wednesday 8-9pm GMT hosted by Ella Minty

#CommsChat on Monday 8-9 pm GMT hosted by Communicate magazine

Secure to Innovate and Create

A few weeks ago I read Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown which has challenged me to think about vulnerability and how I dare my own limits to be a better communicator. Looking at the State of the Sector report by Gatehouse and the Edelman Trust Barometer I am even more curious about how the conditions in our workplaces allow us to be creative and innovative. I am running this survey to try and understand whether psychological safety is something that is important to our industry regardless of specialism.

Vulnerability is the birthplace of innovation creativity and change.
— Brené Brown
Create your own user feedback survey

For some context psychological safety is a shared belief that the team is safe for interpersonal risk taking. It can be defined as "being able to show and employ one's self without fear of negative consequences of self-image, status or career" (Kahn 1990, p. 708). In psychologically safe teams, team members feel accepted and respected.

I would really appreciate it if you could feel out this short survey. I would also love to hear your thoughts or experiences.

Resources

High-Performing Teams Need Psychological Safety. Here’s How to Create It by Laura Delizonna

How To Create Your Own Psychological Safety At Work by Karlyn Borysenko

In the Arena

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat
— Theodore Roosevelt


I first heard Theodore Roosevelt's arena speech as it is referred to on Tim Ferris Podcast in his audacious interview with the scariest Navy seal imaginable, Jocko Willink. At the time and until now I always thought of it as something to read when someone who knows not of my struggles passes criticism without providing a tangible solution or adding value.  I was reminded of the quote this week when I read Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown. Although it had on my reading list for a while, I think I was avoiding it because it unearths my complex personal struggle with vulnerability, shame and disengagement. But if I'm going to be a better communicator and leader, then I have to be able to work on the things that lead me to hide away from having difficult conversations and confronting ugly truths and deal with vulnerabilities self-imposed or others. So thanks Advita for reminding me of it.

But thinking of the arena speech takes me back to all the conversations that can be summed up in our constant conflict as communicators, “Everyone thinks they can do comms.” Yes, everyone standing on the side-lines assumes that what we do is write a tweet or two, print a few posters and churn out the press releases. But I wonder whether they see the blood sweat and tears behind the scenes. So let's all give each other in the arena a pat on the back and embrace vulnerability. But let’s also make sure we aren’t a critic too judging ourselves harshly and holds on to toxic perfectionism.

 

aroma-beverage-breakfast-347144.jpg

I went to FutureNet’s Trailblazer event to get some insights into the fantastic triple awarding winning employee engagement campaign, Trailblazers by Kerry Foods. Jacqueline Ryan, Internal Communications and Employee Engagement Advisor at Kerry Foods, and FutureNet committee member shared great insights and here are my five key takeaways.

  • Employee engagement which is leader led has to be precisely that. People need to see and hear leadership at every stage in an authentic way. 

  • Be flexible and allow the campaign to flow. Sometimes the best-laid plans change, and that is fine.

  • Let the stories shine through.

  • User-generated content is the future as budgets gets tighter and communicating with hard to reach audiences becomes harder.

  • Recognise people for their courage and desire to take part. These are the things that cost nothing but mean so much to people and should be at the heart of the business values.

 

I managed to catch up with Jess, The Voracious Nomad who put me on the spot slightly and interviewed me for her podcast. We talked about professional development, storytelling, black tax and the future.  Doing this interview was entirely out of my comfort zone, and I usually would have said no but over the last year I have been saying yes more thanks to Shonda Rhimes. Listen to it here

 

Resources mentioned in the episode:

Who will be my Ellen?

Year of Yes- Shonda Rhimes

Born a Crime, Stories from a South African Childhood – Trevor Noah

Slay In Your Lane - Yomi Adegoke and Elizabeth Uviebinené

Legacy – James Kerr

AllThingsIC

Comms2point0

The IC space

Alive with Ideas

Comms Unplugged  

#CommsChat

Power and Influence by Ella Minty

The Internal Comms Podcast with Katie Macaulay

To an Unexpected Epic January

With the way January is going, I wish I had made resolutions. Instead, I was busy dancing in my PJ’s singing, Thank you, next. So I’m taking a moment to catch my breath, soak it all in and appreciate it all over a cappuccino.

I had the incredible pleasure of sitting in Rachel Miller, All Things IC hot seat. I met Rachel last year when she delivered an internal communications masterclass at a Partnership event.  Not only did she unleash an internal communications monster, but she also became a mentor, guiding me through the highs and lows. Rachel is very supportive, kind, encouraging, and honest.  The All Things IC blog is rich with knowledge and information I would recommend visiting it.

Last year while in Birmingham for the Public Sector Communications Academy over a glass of wine, because the best things happen over a glass of something. Darren Caveney, Carly and I had a chat about the role of business partner in communications teams, account management and working with agencies. That conservation evolved into something tangible because Darren makes things happen. He contacted the fantastic agency One Black Bear, and a day trip was born. Darren wrote an informative blog post on his site Comms2Point0, “be fierce and never mediocre – 28 lessons from a top creative agency”. Head over there and check out the other great resources.

Graffitt Comms Over Coffee.JPG

And then we come to this week, and the Employee and Engagement Awards. We lost of Ministry of Justice and I would like to congratulate them. I can’t wait to read their submission. That brings me to this post which is our submission. This campaign took a lot of trust because it was something different and it was a step forward in using Internal Communications to solve business problems at zero cost.

“Be Epic” Campaign

In May 2018, Merton Council’s communications team conceived a highly successful internal communications campaign to help the overstretched IT department build staff engagement towards its live, but largely unadopted, IT Password Reset system.

Low enrolment levels meant that password resets continued to be one of the top requests to the IT Service Desk, which was already receiving approximately 1800 calls per month.

The “Be Epic” campaign transformed staff engagement, accelerating enrolment levels by 214% at no cost. It further freed up valuable IT resource and changed internal perceptions of the powerful impact communication can have upon behavioural change.

Evaluation of ‘Be Epic’ Christmas campaign, shows a 580% increase in staff using the self-service portal to reset passwords and unlock accounts compared to same period in 2018. There was a 65% decline in calls to the IT service desk requesting password resets, 70% of staff are now enrolled.

  

Password reset.jpg

The Merton Council “Be Epic” Campaign ran for three months between 30 May and 30 August 2018 then at the festive period from Mid December 2018 to end of January 2019. This was a creative internal communication campaign which successfully addressed a critical IT challenge for the council, i.e. to persuade staff to enroll to the Password Reset Self Service system, a live but largely unadopted system which allows staff to reset their passwords across the Merton Network.

The campaign, therefore, set out to accelerate staff enrolment and reduce the number of staff calling the help desk for password resets, a regular Service Desk request which tied up valuable IT resource which could be more efficiently deployed elsewhere.

The Communications strategy took an inclusive approach to the challenge, by borrowing the highly engaging “Feel Epic” equity from a recent and very well known “Money Supermarket” advertising campaign.

The campaign used bright, eye-catching visuals, referencing the summer by deploying many fun “ice lolly” characters which invited staff to “be Epic” through signing up for the Password Reset service and sharing their positive experience of the process. This clear call to action and the light, non-corporate, tone were identified as crucial elements for some staff in helping to remove the fear-factor around adopting a new IT process.

The campaign’s creative use of all the key internal media channels (intranet, staff bulletin, email, posters and lift screens) guaranteed high visibility to all employees.

Crucially, the campaign ensured that employee engagement was built into its very design. The messaging was regularly refreshed as enrolment numbers increased to create a peer influence effect in the countdown to the enrolment deadline of 31 August.

In the early stages, the campaign effectively targeted the early adopters amongst staff, using light messaging which drove awareness around the option to enroll. As the campaign developed, our messaging successfully referenced team dynamics to target more resistant staff cohorts.

Updating the campaign with the latest enrolment numbers created a peer influence effect which encouraged staff to either bring their colleagues on board, or to join their colleagues who had successfully done so already: “So now I’ve got to get down with the epic kids too?”.


Getting down with the kids.jpg

The characters were carefully curated taking into consideration the age, ethnic and class difference. The messaging was made relatable to different groups with a clear understanding of what their interests are.

 The tone of the campaign also held broad organisational appeal, referencing topical events such as the heat wave, upcoming summer holidays and the World Cup.


A strong partnership with the IT department played a vital role too. Their system access allowed them to keep the creative work up-to-date with the latest updates on enrolment numbers, and to target individuals who had not yet enrolled with a direct email entitled “Do you want to feel epic?”.

This campaign approach was highly successful. On the first day of the “Be Epic” launch, the IT department recorded a dramatic increase in system engagement, with six enrolments in the first six minutes.

The “Be Epic” campaign, as referenced earlier, was inclusive by virtue of its design. The campaign included a clear call to action: “Share your story about your password reset experience here”. 

Staff were delighted to share positive testimonials which could then be incorporated as social proof in the later stages of the campaign, their stories proving to be highly relatable and persuasive.

The humorous execution “An Epic fairy tale in Merton” told the story of John, a senior member of staff who had got into a spot of IT trouble:

“Over his morning coffee, using his keep cup, he locked himself out of his Merton account!

He didn’t despair as he had already joined the epic gang and followed all the steps to get a new password…...Now John feels epic!”.

Another execution, entitled “Abby reset her own password, and now she feels epic!” focused on staff empowerment and the benefits of being able to reset your password outside core office hours:

“My token was locked at 6:45 am this morning, and I unlocked it using the password reset service – amazing! I did it in less than 2mins! If I hadn’t been able to do this, I would not have been able to work until 8 am, when the IT Service Desk opens.” 

This creative agility would not have been possible without the commitment of the Internal Communications team to learning the Canva design tool. This allowed them to bring creative skills in-house so that they could design and update the campaign in real time, in collaboration with the IT department, and at no cost to the organisation. Regular meeting with the head of IT service delivery team and helpdesk staff ensured that the campaign solved the bottlenecks identified. For example, staff enrolling before they go on their holidays, as there is a spike in calls after school holidays. It has led by the IT service desk changing their ‘on hold’ message to reflect the self-service options available.

The knock-on effect of this campaign is that it demonstrated the value of peer-peer interaction. This has begun feeding into new internal corporate change campaigns where staff are the face of the message. Staff feel more empowered to share their stories and trust the internal communications channels.  

This simple creative campaign has been shown to have increased cross-departmental collaboration. The communications team were often viewed as the broadcasters of pre-approved messages, with one staff member once asking, "Why do comms have to change everything?" There has been a change in this view following the success of the Epic campaign, with services contacting communications for advice and support to communicate better to their internal and external stakeholders.

This campaign has opened the door and laid the foundations for a new wave of digital marketing and communications, with agreement now in place for new investment in digital communications platforms to improve how we communicate internally and externally. Merton have now full incorporated the use of Sli.do which can provide cherished staff feedback through sessions such as chief executive briefings, and  live webcast question time with corporate management team.

The campaign was highly successful in positively changing staff behaviour by empowering them to reset their own passwords, thus achieving its goals of accelerating staff enrolment and reducing the number of staff calling the help desk for password resets.

 

Measurement

Before the campaign launched, the overstretched IT team typically received 1,800 calls per month, with password resets being one of the Top 10 call types. The IT team estimated that each reset request would usually take 5 minutes, meaning that successful adoption of the new Password Reset system could potentially save up to 150 hours of valuable IT time per month. Despite the IT team’s previous efforts to communicate the benefits of their new system, enrolments had remained low. In one year, they had achieved only 700 enrolments (28% of their user base), and they projected that it would take four years to reach their target.

By the end of the three month long “Feel Epic” campaign, enrolment numbers had increased by 214% to reach 1,402 staff members and this number continues to grow. 70% of the workforce is fully enrolled.  

 Lastly, the campaign has positively changed internal perceptions of the communications team and their value, opening a gateway to more collaborative working partnerships across the organisation.

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Winter Book List

I have recently been asked a few times to update my book list. This is only about 7 months old so there will be many books missing as its not an extensive list of all the books I have read over the years. 

There is no friend as loyal as a book.
— Ernest Hemingway

Completed

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead - Brené Brown

The Icarus Deception – Seth Godin

Slay In Your Lane - Yomi Adegoke and Elizabeth Uviebinené

Legacy – James Kerr

If you think of physical conditioning, technical understanding and tactical appreciation as forming three legs,’ Wayne Smith tells writer Gregor Paul, ‘the stool isn’t balanced unless you have psychological strength as well.
— James Kerr, Legacy

The last Black Unicorn – Tiffany Haddish

Linchpin: Are you Indispensable – Seth Godin

If I Could Tell You Just One Thing...: Encounters with Remarkable People and Their Most Valuable Advice – Richard Reed

The Power of Habit: Why We Do What We Do in Life and Business-   Charles Duhigg

The Thank You Economy - Gary Vaynerchuk

Poke the Box – Seth Godin

Start with why – Simon Sinek

Crushing It – Gary Vaynerchuk

Any company that gets so complacent it thinks everything is “fine” deserves to go out of business—it literally means its leaders have stopped caring. A competitive company is always on the offense. Always. Always. Always.
— Gary Vaynerchuk, The Thank You Economy

Year of Yes- Shonda Rhimes

Born a Crime, Stories from a South African Childhood – Trevor Noah

Lean in: Women, work and the will to lead – Sheryl Sandberg

You Are a Badass at Making Money: Master the Mindset of Wealth – Jen Sincero

The Thank You Economy – Gary Vanyerchuck

We're Going to Need More Wine: Stories That Are Funny, Complicated, and True- Gabrielle Union

Your world is only as small as you make it.
— Gabrielle Union, We're Going to Need More Wine

In Progress

Becoming – Michelle Obama

Beyond the Babble: Leadership Communication that Drives Results - Bob Matha and Macy Boehm

Principles – Ray Daillio

Man’s Search for meaning – Viktor E.Frankl

Shoe Dog – Phil Knight

There’s power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice. And there’s grace in being willing to know and hear others
— Becoming – Michelle Obama

Queued

Thinking, Fast and Slow - Daniel Kahneman

Steve Jobs – Walter Isaacson

Yes, My Accent is Real – Kunal Nayyar

Girl, Wash Your Face – Rachel Hollis

The Culture Code: The Secrets of Highly Successful Groups - Daniel Coyle

The Barcelona Way: How to Create a High-performance Culture -  Damian Hughes

Way of the Wolf: Straight line selling: Master the art of persuasion, influence, and success - Jordan Belfort

This is Marketing: You Can’t Be Seen Until You Learn To See -  Seth Godin

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts - Brené Brown

Leaders Eat Last: Why Some Teams Pull Together and Others Don't -Simon Sinek

Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution - Walter Isaacson

The Storyteller's Secret : How TED Speakers and Inspirational Leaders Turn Their Passion into Performance - Carmine Gallo

The 9 Public Speaking Secrets of the World's Top Minds - Carmine Gallo

The Subtle Art Of Not Giving A F – Mark Manson

The Real McCaw: The Autobiography

Dan Carter: The Autobiography of an All Blacks Legend

What They Don't Teach You at Harvard Business School - Mark H. McCormack

 

Do you have any recommendations for me?




Thank You, Next

It is a possibility that the marketing team at Republic never sketched me out as a persona when they were curating Ariana Grande’s target customer but, I’m sold so that conversion was easy.

There is a relief that comes over you when you see your flaws, victories and struggles in someone else’s story.

I teared up when I heard Ariana’s acceptance speech at Billboard’s Women in Music Awards, so much of what she said resonated with me. People look at you and think, oh wow she has it all together, over there living her best life. But some of us are out in these streets singing Breathin and Thank You, Next.

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I’ve loved and lost romantically and professionally. Giving myself unconditionally often with an intense amount of sacrifice. I have worked hard on projects and had them quashed at the last minute with no explanation, but I have also been given awards for my work. I have an incredible media and public relations network that spans almost 10 years, and I have been the victim of the most horrific workplace bullying. I’ve fallen in love with a job only to be rejected at the final interview stage and had some incredible pinch yourself speechless, OMG moments over my career.

Through each experience, I have learnt something different about myself as a person and a storyteller. The job where I was going through the motions taught me that there was something more for me, the global organisation reminded me that there is a big wide world full of opportunities, and the list goes on.

So here I am in the limbo week dancing to Ariana in my pyjamas, which sums up quite well what this year has been about. Being re-introduced to Harriet, who she is and what she is really capable of, but also taking the time to concentrate on developing my career, courage and grabbing the opportunities that I’m given.

I know that we all have to live our lives with a degree of caution but what is your Thank You, Next for 2018. That thing you’re grateful for teaching you a lesson, but it needs to stay in the past because you are on a new journey. For me, as a communications professional it is this notion that “we are just, comms”. We are an integral part of the business and if you empower or allow us to do our work we deliver and can support the company to solve problems where good communications are critical.

So what is your professional or personal, Thank You, Next for 2018? 

Next Chapter

I waited a long time out in the world before I gave myself permission to fail. Please don’t even bother asking. Don’t bother telling the world you are ready. Show it. Do it.
— Peter Dinklage

Going into 2018 I had no resolutions or grand plans. All I knew was that something needed to change. And boy has there been change.

This year has been one of the best years of my life, as far as my career and the opportunities that have come my way go but, it has also been lonely and at times dark.

I have pushed myself out of comfort zone, stepped up and gone the extra mile, without being asked or seeking permission. On the other side of the same coin, I have experienced Imposter Syndrome on a grand scale for the first time.

So why would I choose to start another year with uncertainty, looking for a new job? Because the time is right. Am I scared? Of course, I am. Do I know what comes next? Not in the slightest. Am I afraid of change? For sure. But I’m ambitious and apologising for that does nobody any favours.


18 PHOTOS, MY 2018

Who will be my Ellen?

Every girl needs a holiday and this one is currently sipping lattes in Beverly Hills. But I had to take a moment out to write as my fingers were itching a little and the mind was buzzing.

A few weeks ago I hosted a Twitter Chat for #powerandinfluence, Is ‘Minority Inclusion’ just talk? Which happened by accident after I made a comment about how I will always have to work twice as hard and be even better to have half of what my Caucasian counterparts have, and that is the women to be clear.

I wanted that conversation to remain somewhere in the Twitter universe, never to be talked about again until I was feeling brave again because when I talk about race, I have the worst anxiety. There is that voice in my head that comes out and says, “Sit your ass down and stop being ungrateful. You have more than most have so what more do you want? More money? More power?”

So now that I am already breathing rare air will my speaking out be considered as being selfish?

But then yesterday, I stumbled on a video that has since gone viral, The Big Television Debate | Ellen Pompeo, Emma Roberts, Gina Rodriguez and Gabrielle Union by Net-A-Porter. Watching it made me realise that although I sometimes stand alone, we are many who face this every day.

As a minority, I have like many others been conditioned to be grateful and appreciate where I have ascended to. So I should put my head down work my behind off and stay out of everyone’s way. So for me to admit that I am worth a salary negotiation when a job offer is made is considered prideful. Trust me it is hard, and it is terrifying because it could mean leaving money on the table and walking away from a career-defining role when all you want to do is work.

And then I read a book that changed everything, Year of Yes by Shonda Rhimes and that is when a switch was flipped. That meant saying yes to the things that scared me and myself, but also no. I soon learnt that agreeing to VIP tickets to a Bruno Mars gig, Kevin Hart shows and holidays is easy. Turning down a job opportunity at a Royal Institute, on the other hand, was hard. It took many phone calls to various confidants, and an email sent with a churning stomach, but this girl has worked too hard to take a pay downgrade of almost ten grand.

But that means that they will find someone else and pay her less. When does the industry that I am part of stand up and start to say actually she needs to be paid what she is worth and she shouldn’t be the only one?

What brought a tear to my eye was when Ellen Pompeo, said that it was her task to call out the lack of diversity. Becasuse sometimes all a girl needs is an Ellen to call out the injustices she doesn't experience but sees in plain sight.  

So I ask who will speak for me in this space?

“I am not asking for more; I am asking for equal.”

Learning from failure

As I sip my Sunday coffee I ’m reflecting on something surreal that happened this week.



I am a finalist for an industry award for the first time. Scary.

A campaign I developed, ran and managed made the finalist list of the 2018 UK & European Employee Engagement Awards in the Internal Communications category.

As someone who never wins anything, I didn’t know how to feel. When I was completing the submission, it took me a while to believe that my work was worthy of being entered. But thankfully the deadline coincided with Public Service Communications Academy 2018, so I was surrounded by my incredible network who gave me the extra push I needed and our Head of Communications was there every step of the way to help me.

Whether we win the award or not in January, I have already won. I have turned a failure into a career-defining moment.


It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.

J. K. Rowling

 

In April I went through an interview process for an internal communications role at a housing association. Failing to get through to the next stage was hard, but I understood that I had to develop my understanding of communicating with internal audiences better and have real tangible examples of my work. Maybe it was fate but once I decided to learn, things started coming my way that allowed me to increase my knowledge of internal communications and employee engagement. I developed the ‘Be Epic’ campaign for our IT service delivery team which is the shortlisted project and support a number of our services internally with their messaging. I also met Rachel Miller Director of AllthingsIC, the industry guru who has since taught me some invaluable lessons.

I have plugged in more with our corporate change manager who regularly shares her insights from a change management perspective, and we now work on more assignments together. 

The only real mistake is the one from which we learn nothing.

 Henry Ford


What have I learnt over the last six months from this failure?

  • The proof is in the pudding.

  • Find or create my own opportunities to develop the skills that I need because nobody is going to do it for me.

  • How to measure effectively and be dynamic.

  • To have the courage to get out of my comfort zone.

  • I may fail again, and that is okay. In fact it is what I need to grow.

If you’re not prepared to be wrong, you’ll never come up with anything original.

Ken Robinson

  • I have to trust my gut.

  • How to design and execute an award-worthy internal communications campaign at zero cost that solves a business problem.

  • How to prioritise as a business stakeholder.   

  • Develop a stronger network of professionals working across various discipline of communications and industries.

 

Some of the great resources that have helped me develop my internal communications skills.

AllThingsIC

Comms2point0

Gatehouse

LG Comms

The IC space

Institute of Internal Communication   

 

I also have a couple of submissions in the Unawards and the shortlist is out on Thursday 14 November, so fingers crossed. But in the meantime, what are you waiting for the unawards18 public vote is open

You have a tough, tough challenge now to select the winners from three important categories:

Lifetime Achievement

Comms Team of the Year

Best Guest Post of 2018

You can cast your votes HERE

The public vote closes on 26 November (midnight)

See you in Birmingham for the Unawards on Friday 7 December

Why being talentless is my greatest gift.

One of the great joys of growing older and hopefully wiser, certain things about yourself start not to bother you so much.

From a young age, I was made aware of how talentless I am. Which now looking at it I can say it is actually my greatest blessing in life. Never being the gifted one, made me strive to be the hardest working one in the room and figure out strategies to navigate the spaces that I was in.

We live in a world that is obsessed with talent. Saturday night television rating depends on it and more often than not it is a prerequisite for getting anywhere in our industry.

So how does someone like me manage to work in this profession, where being gifted is put on a pedestal? One I’m glad I will never be perched on.

I have simply had to find ways to get a foot in the door and wedge myself through some tight windows if need be.

These are some of the lessons that being talentless has taught me.

To ask myself what I really want and become a master strategist to get it.

How to always stay hungry, and have an insatiable appetite for learning.

I can celebrate the wins and highs for 5 seconds then spend the rest of eternity figuring out what could have been better.

Make your own opportunities through networking, training and solving the problems.

To appreciate every day.

I am no longer the ‘spokesperson’?

*Before I start this post I must make it clear that I still have my job.*

Now down to business.

As a little girl, I spent hours watching the news. I scrolled through magazines and listened to the radio to get pointers. I have always been in love with storytelling and writing. I am was in awe of journalist and looked at them the same way I looked at Dan Carter during the last Rugby world cup when he made that drop goal. With eyes of admiration. While other little brown girls pretended to be Brandy, TLC and En Vogue, I was reporting live for the BBC or was it CNN, from our garden in South London.


What and who do I represent being where I am?

What and who do I represent being where I am?

Through the twists and turns of life, I have somewhat satisfied that 8-year-olds dream. But lately, I have noticed that I am betraying the 14-year-old girl that looked for a role model. I am part of the problem. Over the last few years, I have written press releases, statements and quotes as a press officer. I have earned the title of the proverbial ‘spokesperson’. Or more it has been dictated to me.

But this label no longer sits well with me or my 'why' in life. Until recently I was unable to put my finger on it, but now I think I understand where the conflict comes from. I am a woman, so why should I have to constantly attribute the comment to an ambiguous person, rather than declare that there is a woman behind the work. It took a journalist constantly assigning gender to my 'spokesperson' role for me to actually say to myself hang on a minute, why is he acknowledging me and I’m not.

As a journalist, I've had a by-line which made it clear who was doing the work and by no means am I saying that the veil should be lifted, and I be identified but surely if there is room for the gender of the person to be revealed then why not. We cry diversity and equality but fail to implement the smallest changes that make all the difference. It is always about the one and if a little girl reads an article and gets inspired because a spokeswoman wrote the quote then surely the world will be a better place. I have a platform even if it is small and a voice or more a whisper. Regardless of the gravity, I have to use to use it.

In the meantime, the rebel in me will be responding to anyone who asks me to revert back to the spokesperson title with a simple email bearing the words #METOO

After all, Alan Oram told us at Comms Unplugged to be more like pirates.

Source:

Tell Your Story

  "I write first to heal myself, then edit to be misunderstood.”

What are you always writing? Why are you always writing?

As a child and later on in life as an adult this was often a question I was asked. My answer is more of a disappointment than a well-thought-out philosophical reply.

Because writing saved me.

Years ago I went through a traumatic breakup. The kind that if you aren't careful, it can damage you for life. The details of which I rarely share. But what kept me sane and awarded me the gift of hope was the space between the pen and paper or with modern technology my fingertips and the screen. I harnessed the power of storytelling and wrote an entire novel. I poured everything into that piece of work and a few too many glasses of Merlot for myself along the way. But I worked through the anger, pain, guilt, shame, pity and self-doubt in a pure, and honest way, something I could never have done in a shrink's office. I know I must sound weird to someone who isn't a writer or creative. But being able to articulate and verbalise what I felt into a story helped shift something for me.

I am privileged that I get to live my dream and tell stories for a living. Whether that be when I’m writing a press release, media statement, or producing a magazine what I’m doing is communicating emotion and message. How I tell that story makes a difference to my audience and ultimately it's why the desired effect is achieved.

What telling my own story taught me

  • Empathy: I discovered what it meant to really put my feet into someone else shoes. Being a storyteller means that my job is to narrate rather than judge, to report more than offer an opinion. I’ve taken bias off the table once all twice because it would cloud my judgement.

  • How to develop characters: Writing multi-dimensional personalities is often a challenge. She has to be portrayed as strong, independent, glamorous but also vulnerable and kind. Developing personas is a fundamental skill in marketing, but it is also at the core of character development. People relate with people. Whether that be the protagonist or the villain, an element of human connection makes a difference.

  • Telling our stories is where our power lies: There is power in standing up and speaking one’s truth. But for businesses and organisations being able to articulate your story clearly in a way that connects with your customers and competitors where a brand means more than a logo. Companies should be courageous about what their story is and tell it in a compelling people-centric way, regardless of whether that story is an admission of guilt or failure.

  • You are being trusted: Real lives are lost, families are torn apart, and there is often a pain in people’s lives when they entrust us with their story. Being able to handle this sensitively and safely is more important than the adjectives and comma placements.

So let’s all tell more and better stories for ourselves, our businesses and our audiences.

Alive with Ideas is an excellent resource for anyone who wants to explore storytelling as a communications professional.

Silent Execution

Birmingham, was kind to me last week. After almost 10 years, I was back for the annual Public Sector Communications Academy. I felt a vibrancy that sucked me in. Although under construction, Brum has a charm that I still need to dance with so I’m elated that I am going back up in a few months for the Unawards.

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It was the last stop as conference season comes to an end. I’ve had an intense, but fruitful two months of learning, reflection and networking. It’s now back to business, although for me learning never stops. It would be foolish of me to ever think that I have arrived at the pinnacle of knowledge regardless of what expertise I gain in the future.

Although I tend to blog about what has changed after a period of time, rather than my takeaways. There was something that has been intriguing me for a while and niggling, so when it came up again, I thought I should have a little stab at it. Execution.

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” Steve Jobs

You must have noticed like me that we don’t get dressed up, smack a bit of lippy on and go to award ceremonies to honour ideas. But instead, we toast the result of those ideas being turned into living breathing campaigns, products or businesses. 

I have over the years met people who are great at developing thoughts, but fail at the only stage that counts. The implementation. There is a reason why execution is worshipped. Not least because it requires planning and work. It is the lights, camera, action moment where one performs to the crowd, screening their skills and if they are lucky to have it, talent.

Failing to plan is planning to fail, is what we have all heard.

Having been a journalist I know the power of ideas. I’ve spent countless hours in meetings mulling over editorial content and brainstorming, something I still do at a smaller scale. So I know the value of being an ideas machine.

Being able to bring this into to corporate communications where I’ve found my stride has served me well. But I‘m obsessed with a comms plan and seeing tasks to the end objectively. My love affair with ideas will never end, it's just that I need to know what we are working towards and see it through. Whether that plan uses the OASIS model or a different structure. I need to understand what message I am communicating, my audience, my channels and ultimately the goal. I will, of course,  need the tools to execute effectively. But ultimately having a cute idea floating around in my head or in an email is frustrating if I can’t do anything with it. I should add a disclaimer here that I rarely play it safe, but am somewhat of a rebel who pushes the bounds creatively within reason to achieve the results desired.

“Success doesn’t necessarily come from breakthrough innovation but from flawless execution.” Naveen Jain

Ask Better Questions

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If there were no restrictions on my life, self-imposed or otherwise what would I do?

Since asking myself that question seven months ago, my life has changed in a way I struggle to put into words. While I am having one of the best years of my life with many un-forgetful moments. I am in the same breath being the bravest I have ever been, all because I question the barriers that have stopped me in the past. This change can be rooted in my choosing to ask of myself something different and challenging.

I sat down in the café in Clapham and even though I was scared out of my mind, I took out that pen, and in that leather, notebook scripted the life I want, deserve and am going to hustle for.

It frightened me, but I was the only who could change the blueprint. It was no longer enough to say I have goals. I had to use my imagination to design something that way beyond what I thought was possible. I changed the questions, I asked myself, the world, my industry and those closest to me. I’ve had to ask better questions. I’ve had to be courageous enough to seek answers. What is stopping me from being a great communications strategist?  When am I going to create and execute an award-winning campaign? What is my story? What do I bring to the table that nobody else does?

Deciding what kind of career I wanted as a communicator meant that I've had to analyse everything that I did. From which events I attended, books I read, courses I took, mentors I sought, projects I accepted, and my attitude towards work. A month ago, at Comms Unplugged, Sam Hodges, Head of Communications at Twitter UK, said something that cemented these thoughts for me.

What skills do you need to be more strategic?

For me, it means looking at the list and thinking, ah. How do I figure this out and start to develop in a particular area? But I have to be brave and think outside the box because there will be some skills that are just impossible to develop in my current role. How do I then find ways of improving them while still excelling in my current role?

On this pursuit I came across Vishen Lakhiani and began to understand how he uses questions to explore goal setting. He essentailly asks three questions. I’ve found this really helpful.  

What experiences do I want to have?  

How do I need to grow?

What contribution do I make to the world?  

I hope this helps someone who is thinking about change in any area.

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